Lecture 40: Diffusion of Innovation (Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 39: Diffusion of Innovation
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 38: Opinion Leadership
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 37: Interpersonal Communication and Influence
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 36: Culture, Sub-Culture and Cross-Culture (Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 35: Culture, Sub-Culture and Cross-Culture
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 34: Social Class and Mobility, Lifestyle Analysis
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 33: Family and Family Life Cycle
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 32: Consumer Groups and Reference Groups
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 31: Consumer Communication (Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 30: Consumer Communication
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 29: Consumer Attitudes ( Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 28: Consumer Attitudes (Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 27: Consumer Attitudes
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 26: Consumer Perception, Risk and Imagery (Contd. )
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 25: Consumer Perception, Risk and Imagery (Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 24: Consumer Perception, Risk and Imagery
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 23: Personality, Self Concept and Self Image (Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 22: Personality, Self Concept and Self Image
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 21: Consumer Learning ( Contd. )
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 20: Consumer Learning (Contd. )
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 19: Consumer Learning (Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 18: Consumer Learning
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 17: Consumer Needs and Motivation, Emotions and Mood, Consumer...
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 16: Consumer Needs and Motivation, Emotions and Mood, Consumer...
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 15: Consumer Needs and Motivation, Emotions and Mood, Consumer...
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 14: Consumer Needs and Motivation, Emotions and Mood, Consumer...
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 13: Consumer Needs and Motivation, Emotions and Mood, Consumer...
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 12: Models of Consumers and Models of Consumer Behaviour ( Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 11: Models of Consumers and Models of Consumer Behaviour (Contd. )
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 10: Models of Consumers and Models of Consumer Behaviour (Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 9: Models of Consumers and Models of Consumer Behaviour
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 8: The Consumer Decision Making Process (Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 7: The Consumer Decision Making Process
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 6: Market Segmentation and Positioning (Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 5: Market Segmentation and Positioning
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 4: Market Research and Consumer Behaviour (Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 3: Market Research and Consumer Behaviour
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 2: Introduction to the Study of Consumer Behaviour (Contd.)
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View ArticleLecture 1: Introduction to the Study of Consumer Behaviour
Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in
View Article
